International recording superstar Beenie Man has secured a lucrative new endorsement deal with American businessman Corey Todd to develop a new line of liquor products.
"I am the one to sing rum and Red Bull so if me ah go promote and endorse a rum, it has to be mine. I am looking forward to promoting this product and creating a successful partnership with Corey Todd," Beenie Man said in a release.
The deejay, who is currently hard at work on a studio album to be distributed by Universal Records, is looking forward to a global marketing campaign which will roll out soon to promote the brand, Yaad Swag, the first product that has been produced under this new partnership.
"Beenie Man was signed because he is an icon in music and he has a huge passion for the brand. He was the first artiste that I approached to work with when I first came to Jamaica four years ago. However, for various reasons, he was busy flying all over the place so we didn't get the chance to co-ordinate and work it out. This is going to be bigger than Street Vybz, more international and it's going to be great for dancehall," Corey Todd said in a release.
Todd did not divulge the financial details of the endorsement deal but said it was "very lucrative".
"This will be the first of a line of products, the next move is a high end product that fits Beenie Man's fan base internationally. This is a partnership/endorsement deal, and it is better than the Street Vybz deal because Beenie Man is a bigger artiste," Todd said in a release.
As part of the deal, the deejay who has notched several Billboard hits to his name, will serve as a spokesperson in the campaign’s TV commercials worldwide, as well as feature in the radio and print ads for the Yaad Swag brand. Beenie Man continues to secure deal after deal in endorsements proving that he is not your average dancehall star, a fact that Todd recognises.
"Beenie Man is an international superstar who has been able to score huge hits on Billboard, he is a great live performer and there is no doubt that he will raise the international profile of the brand, and help us break into new markets in Asia, Africa and the Caribbean," Todd said.