"Step out inna mi CY gears and the ladies starring at mi like wow," are few words used by Reggae/dancehall artiste Jr. Pinchers to explain the miracles that can happen whenever he's clad from head to toe in his CY Evolution brand which is created by Homer Bair and Susan Kreitman who were the then associated the popular Jamaican clothing line Cooyah.
However, apart from CY Evolution taking over the town, Jr. Pinchers is also reaping success with the fast rising hit song CY Run This Town. TO DOWN LOAD SONG CLICK HERE So far it's been getting crazy rotation in several countries such as Japan, California, Cayman Island, and London.
According to Dbeatz/Beatmania its time for us to highlight our own Jamaican brands because there are a lot of creative designers from our little island and music is one of the most powerful ways of getting the public's attention. If you know notice whenever an artiste sings that he or she wears a particular brand of clothing more persons craved for it. So with Jr. Pinchers taking the time out to recognize his own Jamaican brand in a song then it's definitely a good start.
Jr. Pinchers and his management team are currently in the process of shooting a video for CY Run This Town which is expected to be on a TV near you by mid April.