Dancehall Superstar Shaggy will be premiering his "Bad Man Don't Cry" video at Mass Camp on Saturday November 29 2008, at Asylum’s 11th Anniversary party.
Shaggy and Jay Will bring you yet another thriller. Bad Man Don’t Cry was shot entirely in Jamaica, which features a variety of Jamaican celebrities in the cast. The video tells a story of a Don and his right hand man (Shaggy) who is messing around his girl. It so happens that Shaggy the Mr. Lover, Lover deejay falls in love with the Don’s sweetheart and could not control his emotions so he had to seek counseling. By this time, the Don has already had a hunch that someone in his organization is messing around with his girl so he goes on a rampage trying to figure out who exactly it was.
"The new video Bad Man Don't Cry gonna be 10 times hotter than Church Heathen. If you liked what you saw on Church Heathen you will like this even more,” Shaggy told OutAroad.com in a boastful tone of voice.
According to the director Jay Will, "this video has a star studded cast of celebrities all playing unique roles within the story line of the video. The tune is different and the video goes along well with intense drama and surprises every 30 seconds throughout. I truly believe this is one of my best music videos so far and I hope the people will feel the same".