Vibez Kartel doing the Crab in a Barrell dance
I Am, Amy Ashwood
Letter To The Editor
On behalf of all the persons who gripe but do not write, I am begging broadcast programmers to reconsider the content of entertainment programmes between now and the December holiday seasons. If what was aired on TVJs Entertainment Report on Friday, November 7 is any indication of what is to come, we can look forward to a Filth-Filled Christmas.
The programmer explained that he sought only to expose what was in the mind of international dancehall entertainer and current chart topper Vibes Kartel. I think that a documentary would have been a better vehicle to expose how he aggrandises his songwriting prowess, endorses his products and degrades another working-class dancehall artiste. He ended his taunts of that fellow artiste with the call “bill!” - a reference to the bill cutlass that will hook, cut and tear in one motion. In truth, this is an old tactic. Every year around this time dancehall artistes try to build the hype around themselves so that they can charge big fees during the holiday season.
The ER feature included clips of Kartel assaulting the viewer with a toy gun, and the producer added to the assault by including a gunshot audio to that motion. The effect of creating a menacing moment on an entertainment programme in prime time was achieved. This was so disrespectful to viewers and wrong for the type of programme.
Among Kartel’s claims is that he is the “baddest DJ in the history of dancehall” and that Jamaican people will be the judge of this. I have taken the liberty to distill some of what he has been promoting since the start of 2008:
* Life Sweet: I have no money but bullets are in my gun. Life is sweet.
* Daggering: Rough Sex
* Trailer Load of Money: We want plenty money fast, like we print it
* Work Out: Graphic description of a woman’s actions during the sex act
* He can kill someone as easy as exposing numbers on a SIM card; Kingfish seh Adi de devil too damn hard
Gentle reader, I work alone. I am not a part of the fight-out-Adi network. I am a sniper, an independent exterminator on a quest to protect Brand Jamaica from Adi promoting himself as an “authentic Jamaican” putting himself in the same league as the Olympians.
I am imploring entertainment journalists and programmers to prevent hyped up megalomaniacs from shaping our Christmas public broadcasting space for their ghoulish purposes. 2008 was supposed to be the year of Two Thousand and Love; it can still end on Two Thousand and Great.